The Luce's polarizing design shows how legacy brands balance innovation and identity, useful context for a colleague or friend following luxury auto trends.
Ferrari’s EV Stirs Outrage Story flow and key facts
The Luce arrives amid a broader slowdown in EV demand, especially in the US, where rising gas prices and shifting consumer sentiment have caused luxury automakers like Porsche and Lamborghini to delay or scale back electric plans. Ferrari, however, remains committed to electrification, having introduced a hybrid in 2019 and pledged 40% of its lineup to be electric by 2030—a target now looking ambitious. Preorders begin in Italy by the end of May, with US deliveries expected next spring.
Facts
- Ferrari unveiled the Luce, its first fully electric vehicle, in May 2026 with a base price of 550,000 euros ($640,000).
- The Luce was co-designed by Jony Ive’s firm LoveFrom, featuring a minimalist glass-and-aluminum body and a button-heavy retro interior.
- Online backlash over the design caused Ferrari’s stock to drop 6% the day after the unveiling.
- The car delivers 1,035 horsepower, hits 60 mph in 2.5 seconds, and has a 330-mile range per charge.
- Pope Leo XIV received a symbolic steering wheel from Ferrari during a visit but did not endorse the vehicle publicly.
- Ferrari aims for 40% of its lineup to be electric by 2030, though market trends and the Luce’s reception suggest that goal may be delayed.
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