A proposed class action lawsuit filed in California alleges that Cento Fine Foods falsely labeled its canned tomatoes as 'Certified San Marzano,' a designation protected by the European Union. The plaintiffs, two California residents, claim the product lacks the taste, texture, and physical qualities associated with authentic San Marzano tomatoes grown in Italy’s Campania region. Such protected status is similar to that of Champagne or Parmesan cheese, meant to prevent imitation and preserve regional authenticity.

San Marzano tomatoes are prized for their sweet, intense flavor and are often used in premium sauces. The lawsuit argues that Cento’s marketing misled consumers into paying a premium for a product that does not meet the certified standard. The company denies all allegations, calling the lawsuit 'entirely without merit' and pointing to a previous legal victory in a similar New York case.

Cento Fine Foods has vowed to defend itself vigorously and seek prompt dismissal. The case raises broader questions about food labeling, consumer trust, and the enforcement of international agricultural protections in U.S. markets. No trial date has been set, and the company continues to sell the product while the litigation proceeds.