Apple has agreed to a $250 million settlement in a class action lawsuit alleging false advertising around its Apple Intelligence features, particularly Siri’s AI capabilities. The lawsuit affects customers who purchased an iPhone 15 Pro, Pro Max, or any iPhone 16 between June 2024 and March 2025. Plaintiffs claimed Apple misled consumers by suggesting Siri could perform advanced, context-aware tasks—such as retrieving personal information across apps—that were not yet functional at launch.

The settlement follows Apple’s delayed rollout of key AI features. In 2024, the company acknowledged it needed more time to deliver a more personalized Siri, citing technical challenges. A promotional ad starring Bella Ramsey, which depicted Siri instantly recalling a meeting detail, highlighted expectations that the actual product failed to meet. Apple maintains it did nothing wrong and says it resolved the matter to focus on innovation.

The settlement awaits judicial approval. While Apple continues working on a 'version 2' of Siri, it has stopped giving public release timelines. The case underscores the pressure Apple faces in the AI race, especially as competitors set higher benchmarks for consumer expectations.