A retired Army veteran, Vanesa McCaskell, made history on 'The Price Is Right' during its Mother’s Day special by winning $240,150 — the largest single-game payout in the show’s 54-year history. The win came during 'The Lion’s Share,' a high-stakes pricing game introduced in 2025 through a partnership between Fremantle and BetMGM. McCaskell, from Virginia, won $227,500 in cash and a mother-daughter trip to Morocco worth $12,650 after choosing to continue playing despite the risk of losing everything. Her decision to play on, influenced by her daughter’s birthday numbers, led to a record-breaking moment that surpassed the previous single-game record of $210,000 set in 2016.

'The Lion’s Share' is a new addition to the show’s lineup, allowing contestants to risk accumulated winnings for a chance at much larger prizes. Players earn balls by correctly guessing grocery prices, then drop them into a chamber revealing hidden amounts. At each stage, they must decide whether to walk away or risk it all. McCaskell’s bold choices under pressure captivated the audience and host Drew Carey, who praised her nerve and called it a historic haul.

The game is part of a broader multi-year deal between BetMGM and Fremantle, integrating branded gambling content into the show’s format. While McCaskell’s $240,150 is the largest single-game prize, the all-time record for total winnings in one episode remains $262,743, set in 2019. Her win highlights the evolving nature of the long-running game show and the emotional stakes behind every spin and guess.